The designer who created this logo for the Catholic Church’s Archdiocesan Youth Commission (in 1973) must have thought he/she was very clever. Why, this logo is award-winning! It has such great Gestalt! It symbolizes the loving & paternal relationship priests have with their pupils!
Then it all hit the fan. Turns out this designer was more savvy about the "loving" relationship than he/she knew.
It's a good place to start thinking about how logos' meanings can change as the brand itself changes - think about Enron, etc.
(Post by E. Noelle)
