When browsing magazine spreads, I find myself preferring the minimal designs. I like the effect of a two page spread with a minimal amount of text within a text dominated magazine.
Posted by Caryn
Showing posts with label typography. Show all posts
Showing posts with label typography. Show all posts
October 25, 2010
Minimal Text Spreads
When browsing magazine spreads, I find myself preferring the minimal designs. I like the effect of a two page spread with a minimal amount of text within a text dominated magazine.
October 12, 2010
Typography, meet Conceptual Cartography...
Greetings! This has been an exciting semester of design at MCAD. We are currently in the throws of Typography with a new course—Conceptual Cartography—beginning this week. The good news is that each class will be sharing this blog through the end of the term. I am confident that the Cartography students will be inspired by the Typography students and vice versa.
Enjoy!
Neal
June 7, 2010
Curiously Free Range Advertising
Hello!
So maybe I’m an overachiever, maybe I just talk too much, or maybe I’m just waaay into blogging (or possibly all three)—but I’m afraid my posts may tend to be long--sorry in advance. This week’s post was to be about that which inspires you. (As I quickly look back to my notebook to verify that…) So, I’m easily amused and truly do watch the Super Bowl for the commercials, so my post will have two print/billboard ad campaigns that I totally dig (and I'll save you from the shameless Target plug--at least for now).
So recently, I’ve been driving 35W northbound and there is a Chipotle billboard ad that always jumps out at me. It’s near the bus stop right after the Lake Street exit. I don’t have a picture of it (I searched the web, even) because I’m usually driving—but pay attention next time you’re coming to Minneapolis and you’ll catch it. It’s great use of text gradient (grey vs black).
If I recall, it goes something like this (This is from memory, so if it’s not exactly correct, I’m sorry!):
We wanted to make big ads
After the first time I passed the billboard, I made sure I was in the slow lane and going like barely 55 miles per hour so I could read all the grayed out text before I passed it by.
All of Chipotle’s ads are on their website (http://www.chipotle.com/html/ads.aspx), even the Burrito Lady radio ad that I thought was an actual song for about a month...
My other favorite campaign is the Altoids “curiously strong” initial ad campaign (http://www.altoids.com/ad-gallery.aspx). When I was in high school they started what I’ve come to call the “blue background” campaign. I don't know if that's what it's really titled, but that's what I've come to call it. I was so into this campaign I actually tore the ads out of my magazines before I threw them away and plastered them over my high school locker. Below are three examples of it.
So maybe I’m an overachiever, maybe I just talk too much, or maybe I’m just waaay into blogging (or possibly all three)—but I’m afraid my posts may tend to be long--sorry in advance. This week’s post was to be about that which inspires you. (As I quickly look back to my notebook to verify that…) So, I’m easily amused and truly do watch the Super Bowl for the commercials, so my post will have two print/billboard ad campaigns that I totally dig (and I'll save you from the shameless Target plug--at least for now).
So recently, I’ve been driving 35W northbound and there is a Chipotle billboard ad that always jumps out at me. It’s near the bus stop right after the Lake Street exit. I don’t have a picture of it (I searched the web, even) because I’m usually driving—but pay attention next time you’re coming to Minneapolis and you’ll catch it. It’s great use of text gradient (grey vs black).
If I recall, it goes something like this (This is from memory, so if it’s not exactly correct, I’m sorry!):
We wanted to make big ads
that talked about the fresh farm-raised
chemical free chicken in our burritos,
but our ad people said that doesn’t sell.
--Chipotle
After the first time I passed the billboard, I made sure I was in the slow lane and going like barely 55 miles per hour so I could read all the grayed out text before I passed it by.
Here's one more I found while searching that is great:
All of Chipotle’s ads are on their website (http://www.chipotle.com/html/ads.aspx), even the Burrito Lady radio ad that I thought was an actual song for about a month...
My other favorite campaign is the Altoids “curiously strong” initial ad campaign (http://www.altoids.com/ad-gallery.aspx). When I was in high school they started what I’ve come to call the “blue background” campaign. I don't know if that's what it's really titled, but that's what I've come to call it. I was so into this campaign I actually tore the ads out of my magazines before I threw them away and plastered them over my high school locker. Below are three examples of it.
I could go on and on, and probably will, eventually, but I'll save some of the websites and cool ads I've found for a later day... :) cheers!
Amanda Nerud, signing off...
September 14, 2009
Housing Works Logo by Number 17
Great logo design by Number 17 for the Housing Works Bookstore & Cafe. The logo curves like an open book, reading instantly (no pun intended) that it is related to literature. In addition, for the Housing Works name they use a sans serif typeface, which reads quickly while the smaller "bookstore" and "cafe" with the serif typeface give a feel of older/traditional printed work.
(Post by E. Noelle)
February 11, 2009
February 3, 2009
January 18, 2009
Number One.
hello. welcome to the spring 2009 semester!
for the next 4 months we will be focusing intently on all things typographic.
stay tuned for mind blowing inspiration.
[*this post was written in compliance with the cult of the lowercase]