October 30, 2009

But does it work?

Similar to posters, billboards must intrigue viewers and communicate a message. Billboards, however, have far less time to do so, as viewers pass by at 60+ mph.

Interesting, quirky billboards will definitely grab commuters' attention, but is it good design? An article about this clever billboard makes a good point - will you actually remember that this ad is for toothpaste? Or just that it's a fun idea?

It's a good reminder that designers should constantly be thinking about the efficacy of their message - and not how cool it will look on the way to work.

(Post by E. Noelle)


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