October 4, 2009

Rio 2016

Apparently the 2016 Olympics will be in Rio. Today was the first time I saw the "candidate city" logo, and it leaves me wondering why the designer chose to do the things they did with color and form. The "heart" shaped icon is a confusing choice, and it's placement makes the entire mark feel unstable to me. The color choices in the icon and the text are also confusing. Are similarly colored type and graphic elements related in some way? Is "16" more important than "2000"?

I thought this was interesting in light of our discussion about the London 2012 logo.

[Posted by Jon]


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