Posted by Dave.This intrigued me as the font is generally basic as a "contemporary" sans serif yet "there's something about it" or at least a few things, that are unique - at least what I can notice right now are:
1) The "sloppy" / "inky" D and A - how the wholes are "smudged" as if by a hand press that's been overloaded with thick black gooy ink. The letters' gritty / industrial feel are further manifested in the irregular application of the "ink" on all the letters where you "wholes" appear in the black where you can see the red background through them.
2) The 'L' is probably the coolest letter here and no doubt its strategic as its position is most obvious being directly in the middle of the word - the sharp 90 degree corner and stubbed horizontal edge seems very industrial and what else about it I like escapes words for the moment - obviously, the horizontal is way under proportion (traditionally) in relation to the vertical line. The L could be a leg ready to kick the A so in this way its anthropomorphic.
3) The Y is quite a "character" as well - very tightly pushed up as if the space for the Y was determined before the Y was designed and so the question was: so how do we fit a Y into this space? The Y more than any other letter is anthropomorphic like the Village People performing the YMCA song.
4) The proximity of the letters is very tight - hairline spaces within the letter N and the negative space between A and N and on either side of Y are bold and designed intentionally enough to almost be read as positive space - they look like daggers moving up and down - that in combination with the virtual "blood red" create an ominous if not intense feeling.
5) Since the overall feel is industrial, the toughest letters are D and A for the reasons stated under point #1 and because, obviously, they are thicker and there for visually weighter being almost solid black and taking up much more real estate in the space occupied by the entire word.
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