September 17, 2009

Logo post

Just came across this logo today and immediately it jumped at me. I think it's very creative. The shape that is immediately recognizable is a tree with a swing on it, but upon closer inspection the shape of the tree is the shape of the African continent. The simple use of color would make it good for variety of purposes (web, print, etc...). The typeface is interesting, evoking a primitive feeling without being over-the-top.

The logo was made by a UK design firm askSanik for the charity group East African Playgrounds.

• posted by Greg


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