September 13, 2009

New Castle Food & Wine Festival Logo-Jacob Cass

I found this logo in the portfolio of an Australian graphic designer. I thought this logo for a food and wine festival uses great economy. In class, Neal said that a logo should be quick, effective, and simple. The way this designer, Jacob Cass, used the negative space to create smaller wine bottles inside a larger one really caught my eye. There is a simple elegance to the design that appears to evoke feelings of style and sophistication much like a high quality vintage might. The type balances itself with the image quite well. I also like the way the designer highlighted the words "FOOD & WINE" in yellow. Posted by Lawrence.


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