September 17, 2009

This is a sample of a logo done by a marketing firm here in Minneapolis. This company, Rubio Image, caters to executives. Some background given on this work: Rubio means blonde in Spanish. The two yellow dots represent a mirror image. I like this logo. I think the letter R becomes both objective and subjective. We can easily recognize it as a letter of the alphabet, but can also see it as an abstract shadow projecting from the man. The yellow dots under "i" letters (instead of over) is very clever. The placement and proportion is interesting. The man stands taller than the letter next to him, but the R is wide (nice balance.) In regards to movement and direction, I find myself drawn to the man's yellow tie first and then follow the image as it connects to the letter R. (posted by Lawrence)


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