February 17, 2010

Powerhouse logos

I was considering what makes a logo successful and I think that in part, we can measure a logo's success by how well it represents the spirit or mission of a particular company. However, I think another measure of success is how well the image, mark, or icon becomes a symbol of or for that company and how immediately recognizable it is for potential consumers.

Here's one we all know well:

This works in so many ways (no text needed, white against red as seen in the bus shelter ad, and incorporated into prints and patterns) and it's so simple. And it's amazingly successful as a logo.

Apple offers another example of an extremely versatile, hard-working, very recognizable logo:

It represents the brand, it doesn't need explanation or further identification, and it works in so many different ways, just as the Target logo does.

Posted by Betsy


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