February 16, 2010

SXSW 3-in-1 logos


South by Southwest (or SXSW) is an annual festival in my hometown featuring music, film and now interactive components. I came across their logo as I was doing research for my current work - we have a similar issue that we are trying to address visually. We have a center for arts that hosts a gallery, theatre, film fest and lecture series. The question is: how do we create a cohesive brand for the overall center while still allowing individuality and promotion of the individual components? I think SXSW does a good job of uniting their 3 areas under one roof. They also have separate logos (or really variations on their main logo) that call attention to the particular area they are promoting (see below for 2010 music call-out). I especially like the aesthetics of this year's logo - I would call it 'robot whimsy' because it feels playful.

Here's the 2010 music logo, plus some previous years' iterations.





Posted by Sara.


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