February 17, 2010

What's written on the back of that truck?

I found Dart Transportation's new two color logo which is the one on top.

If you don't immediately see how the older logo on the bottom could be easily misread, just squint your eyes and imagine it on the back door of a semitrailer several hundred yards ahead...

Posted by Jonathan


Susan said...

You sometimes have to wonder why what seems obvious often isn't. The new logo is a much better read for Dart.

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