October 20, 2010

Applying Type to Product

In parallel with my current Intro to Graphic Design course, I've been spending a lot of time lately thinking about real-world applications of type within commercial layouts and presentations.

A great resource is the blog The Dieline, which has MANY examples of international packaging design. It's interesting to see how the innate "qualities" of a piece of packaging are deeply tied to the chosen type; how the type "loads" the object with meaning before you've truly read the text:

Also, designer Tyler Thompson developed the site Boarding Pass/Fail earlier this year based on redesigning the airline boarding pass to be more elegant and easy-to-digest. There are several examples that exhibit significant differences in their use of type and grid:

My redesign attempt is: here.

Posted by Jordan


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